Are you barking up the right tree?

Everyone involved in buying print may have some knowledge of the Forest Stewardship Council ® (FSC) – aninternational organisation set up to promote global environmental responsibility. The FSC's logo device – the widely recognised 'tick-tree' logo forms the visual link and focal point of the organisation's international campaign that seeks to encourage suppliers, manufacturers and consumers to take a more active role in the responsible use of sustainable wood-based products.

Four Way Print is an FSC accredited supplier, which stands alongside an already impressive set of environmental credentials – giving you as a customer the confidence that Four Way has undertaken an important commitment to responsible environmental management and corporate social responsibility.

Some background on the purpose of the FSC. The FSC is an international non-profit making organisation with a membership comprising environmental, social groups, progressive forestry and wood retail companies. All of these work in partnership to improve forest management worldwide in an environmentally responsible, socially beneficial and economically viable manner:

  • FSC was formed in 1993 to promote responsible management of the world's forests – in response to concerns over global deforestation.
  • Enjoys support from WWF, Greenpeace, Friends of the Earth and Woodland Trust.
  • Undertakes independent inspections of various forest industries.
  • FSC certification can only be awarded to forests managed in an appropriate environmental manner, be socially beneficial to the local community and be economically viable.

Taking responsibility

Four Way has consciously chosen an internationally recognised system of certification, which not only saves forests, protects habitats, keeps water cleaner and protects the rights of local communities worldwide – but also demonstrates a positive approach in using and recommending, sustainable paper products.

Preserving the 'chain of custody'

A key benefit of the FSC scheme is the carefully managed and independently audited certification system known as the 'chain of custody'. This provides a mechanism for an uninterrupted path from the source of raw materials through to the end user. Each 'component' in the chain is regularly inspected and after scrutinised by an inderpendent certification body on behalf of the FSC – and as a closed system, ensures authenticity in the final product. Four Way Print like many other printers have undergone the auditing procedures required of them to become part of this system, allowing them the official right to print and supply printed products that carry the FSC identification logos. As a registered FSC supplier, Four Way offer our customers FSC materials and inclusion of an FSC logo on their product allowing them to promote their own enviromental credentials. If you would like to discuss ways of enabling your own publications to meet the FSC requirements, please get in touch and we will help you through the process involved in producing sound, environmentally friendly print.

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